Exceder las expectativas de los consumidores, consolidando una relación de mutuo beneficio con clientes y proveedores
Ser reconocidos por los consumidores por la calidad de nuestros productos a precio justo
Crear oportunidades de prosperidad para nuestros colaboradores y generar rentabilidad a los accionistas
Exceed consumer expectations, consolidating a mutually beneficia! relationship with customers and suppliers
To be recognized by consumers for the quality of our products at a fair price
AMSA Brands began operations in Guatemala in 2007, with the dream of providing the Central American
market with high quality products at a fair price.
Starting with the commercialization of paper products in wholesaler channels, the company inaugurates its first production plant in 2013.
As of 2015, its capabilities are expanded towards absorbent products, home care and personal care, establishing itself as a multi-category company for basic consumer care.
The regional conquest began in 2016, establishing a solid presence in Central America, the United States and the Caribbean.
Passion for Excellence
We seek excellence in everything we do
We treat others as we like to be treated
No one else will do what depends on each one of us.
We say what we think and do what we say, with total transparency
Sense of Belonging
We look after the company's assets as our own
Attitude of Champions
We face situations to solve them positively