Our origin

Established in Guatemala since 2007

Our Presence

Our brands are available in more than 10 countries


3 manufacturing plants and 5 storage and distribution centers

Exceder las expectativas de los consumidores, consolidando una relación de mutuo beneficio con clientes y proveedores

Ser reconocidos por los consumidores por la calidad de nuestros productos a precio justo

Crear oportunidades de prosperidad para nuestros colaboradores y generar rentabilidad a los accionistas

Our fundamentals

Exceed consumer expectations, consolidating a mutually beneficia! relationship with customers and suppliers

To be recognized by consumers for the quality of our products at a fair price

Create opportunities for prosperity for our employees and generate shareholder returns
Our trajectory

Our Story

AMSA Brands began operations in Guatemala in 2007, with the dream of providing the Central American market with high quality products at a fair price.

Starting with the commercialization of paper products in wholesaler channels, the company inaugurates its first production plant in 2013.

As of 2015, its capabilities are expanded towards absorbent products, home care and personal care, establishing itself as a multi-category company for basic consumer care.

The regional conquest began in 2016, establishing a solid presence in Central America, the United States and the Caribbean.

Our Values

Passion for  Excellence

Passion for Excellence

We seek excellence in everything we do



We treat others as we like to be treated



No one else will do what depends on each one of us.



We say what we think and do what we say, with total transparency

Sense of  Belonging

Sense of Belonging

We look after the company's assets as our own

Attitude of Champions

Attitude of Champions

We face situations to solve them positively